ぴちょんくんSOS

2025年、日本における「カンヌ」として初めて開催された大規模広告祭「虎ノ門広告祭」にて、The Breakthrough Company Go主催の「Go 公開採用試験」が実施された。 本イベントでは事前に課題が提示され、応募者はその課題に対する企画案を提出。選出者は広告祭当日にプレゼンテーションおよびパフォーマンスを行い、その内容をもとにGoの内定者がパブリックビューイング形式で決定された。

課題テーマは「昨今の気候変動を食い止めるために、どんな企業が何をすべきか？」。 私は、空調機器からの冷媒漏れがもたらす深刻な温室効果に着目し、生活者が自らの手で冷媒漏れに気づけるプロダクトの開発を提案。DAIKINと同社のキャラクターIP「ぴちょんくん」を活用し、気候変動への自発的アクションを促す新たな仕組みとして企画を構築した。

In 2025, the Toranomon Advertising Festival was launched as Japan’s first large-scale advertising event, often described as the country’s own “Cannes.” At the festival, The Breakthrough Company Go hosted the “Go Public Recruitment Exam”, a live, open-format hiring competition.

Participants were given a pre-assigned brief and asked to submit a creative proposal in response. Selected finalists presented their ideas and performances live during the festival, where Go’s future hires were publicly chosen through a real-time viewing and evaluation process.

The brief asked: “What should companies do to help stop the current climate crisis?” In response, I focused on the overlooked environmental impact of refrigerant gas leaks from air-conditioning systems—a major cause of greenhouse effects. I proposed a product that enables consumers to intuitively detect refrigerant leaks themselves, developed in collaboration with DAIKIN and its iconic character IP, “Pichon-kun.” The concept aimed to transform climate awareness into everyday action through accessible, human-centered design.